ABOUT ME

For more than 15 years I have developed my professional career as Account Director throughout all kind of communication areas: integrated campaigns both on and off line, branding consultancy and positioning, analysis and improvement of digital ecosystems, PR, Social Media and events.

INTERNATIONAL EXPERTISE

From my time in London to my professional career in Spain, I have collaborated on both national and international projects for clients such as: Unilever, Airbus, Northrop Grumman, Nissan, Rosa Clarà, Planeta, Donettes, Almond Breeze, Lavazza and many others.

HUMANITIES BACKGROUND AND STRATEGIC VISION

Prior to studying Advertising and Public Relations I obtained a bachelor’s degree in Humanities that helps me to approach projects from a critical and strategic perspective.

I believe that Humanities applied to advertising can provide wider perspectives to understand our context to create communication and brand strategies more aligned with the zeitgeist of our times. With this idea in mind, two years ago I co-founded Improvised Planning, an editorial content platform from which bring new perspectives and critical thinking to the advertising field from the Humanities and Social Sciences point of view and where from time to time we share thoughtful and rigorously documented articles on current issues of the sector. Here you can read some of mine.